중요한 디자인의 원리

• Line
  • Helps direct the eye
  • Creates emphasis
  • Give a sense of movement
• Scale
  • Draw attention to and from certain elements
  • Creates emphasis / drama
• Colour
  • Create a strong palette
  • Use the right colour process
  • Consider colour theory
• Repetition
  • Helps to tie lots of individual elements together
  • Crucial for consistent branding
• Negative space
  • The space in between
  • Create clever images
  • Fantastic for logos
• Symmetry
  • Create a sens of calm
  • The human eye is generally attracted to symmetry
• Transparency
  • Helps element interaction
  • Can create movement
  • Use it intentionally
• Texture
  • Gives a tactility to designs
  • Gives depth to designs
  • Use it sparingly + intentionally
• Balance
  • Each element has a weight
  • Adjust your design’s balance via scale and composition
• Hierarchy
  • Helps users navigate your design
  • Signals importance of elements
  • Use scale, line colours, etc.
• Contrast
  • Light vs Dark, Thick vs Thin
  • Helps create emphasis
  • Makes designs pop
• Framing
  • Helps highlight elements
  • Can be aesthetic or purposeful
  • Crop images in interesting ways
• Grid
  • Helps align elements
  • One grid can be used in many different ways
• Randomness
  • Don’t be afraid to break rules
  • Asymmetry and cluuter can be effective visual tools
• Direction
  • Gives viewer a path
  • Direct the eye in ‘Z’ ‘L’ and ‘Y’ shapes
• Rules
  • Learn design rules but don’t feel 100% limited to them
  • Break rules the right way
• Movement
  • Brings life to designs
  • Try blur effects, motion lines or waving effects
• Depth
  • Gives dimension to 2D designs
  • Try texture, shadows, 3D effects, horizon line, etc.
• Typography
  • Pick a distinct font palette that fits your design
  • Use wisely and carefully
• Composition
  • The arrangement of elements
  • Have purpose with composition
  • Use scale, depth and hierarchy

출처:

https://0check.tistory.com/112

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